Tips on Increasing Membership and Engagement
Roughly 40 percent of mid- to large-size associations reported declining or stagnant membership, according to a new engagement and performance survey. While that may be bad news or good news, depending on how you look it, the authors suggested ways associations can work to increase membership numbers. Almost 60 percent of associations saw their membership [...]
Do You Carry the Flag for Membership?
One of my favorite descriptions of an association is that it is “essentially a conglomerate of small businesses, all targeted at a highly focused market, with a consensus-based governance model slapped on top.” In that context, it’s easy to see how silos form and staff lose sight of the big picture. They focus on their [...]
